SEO Meta Description
Always describe your content honestly - if it's not as "cool" as you'd like, update up your content, don't trick bait and switch on searchers or they'll have a poor brand association.
Character limits - currently Google displays up to 160 characters, Yahoo! up to 165 and MSN up to 200+ (they'll go to three vertical lines in some cases). Stick with the smallest - Google - and keep those descriptions at 160 characters (including spaces) or less
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