Search Engine Optimisation
Search Engine Optimization (SEO) is the abbreviation for search engine optimiser, is the practice of creating or modifying a web site page content, design layout, menu systems and or page title and tags.
A Pay-Per-Click campaign can help to maintain and increase the traffic flow to your website and allow you receive immediate results
Search Engine Marketing (SEM) is the combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions. Links to your site is also a major key to your sucess online, PageRank (PR) is Google’s patented method for measuring page importance on a scale from 0 - 10, where 10 is the highest . The PageRank algorithm analyses the quality and quantity of links that point to a page.
Basically the Higher your PageRank the higher your site ranks in Google which is the most used internet search engine on the planet!
If you have a PageRank of 4 or higher then the seach engine spiders (spiders are what get your site indexed) will come daily. If you have a link from a PageRank 5 site then you will get spidered on a daily basis. If you have PageRank 6 and 7 links then not only do the spiders visit but your site is deemed to be important and will favour highly in the google search engine.
On Page SEOSEO for business 2008
More traffic, equals more sales - working with our client tools, you will learn the art of generating more traffic and sales via SEO, also with ongoing access to our tools will produce its best results as continuous monitoring, evaluation and uptdating to ensure your website content remains optimised to your business requirements. However you still need links back to your site, a web site started back in 2003 will have many years head start over a still starting this year.
Personalisation on SEO
Personalisation of search has been a growing topic of interest for a while, but has stayed under the radar for most people until now, Benefits and drawbacks for users and site owners. Personalisation benefits users because it can help make their searches more relevant based on past search behavior.
Increased personalisation in search results has obvious implications for anyone performing search engine optimisation since search results will now differ from user to user based on search history and user profile. Naturally, all queries will show a change in ranking positions between personalized and non-personalised results. Practitioners have analyzed this effect and found that results for personalised vs. non-personalised search can vary as much as 90 percent. Clearly, on page elements, particularly in page content and better product details if you have a online store will become extremely important. Also note users could soon vote on how useful they found the website, did it offer the information or service which you was searching for? or is this site just full of keyword spam. Which may also have a impact on how get ranked!
It is a fact that search will change dramatically once personalisation is widely adopted by the major search engines. However, SEO is an art that is extremely flexible and will adapt with widespread use of search history to affect rankings. our SEO teams have always been creative, and we will develop new techniques to achieve search visibility for our clients as personalised search becomes more prevalent. Some of that is griving you our clients the tools to adjust your on page content to strengthen your position.
I would note say the good old days have gone, However when you was one of a thousand shoes site looking to rank high well that was easy. Now evey business making, selling, designing, repairing shoes etc now have web site and that worldwide. So for a business with a new site looking to become number top 10 over night.. it not going to happen, an older site with good history would have a number of links to them and have a better standing in the search engine eys. So yes they may have a head start which you may never catch upon.
That said who is the biggest name in Pizza well with 3 or 4 big names backing the brand with TV spots and other marketing.. Do they need a website ? if they have one do they need the extra marketing?.
Yes. yes yes your site is only a tool, a showcase for your service or platform for your products, let look a real world shop..
- You buy some stock and a till and put them in the loft. (a web site without any SEO)
- You now rent a little shop and put signs in the window. (site with SEO, BUT WHOS LOOKING FOR YOU)
- You place ads in local papers about your service. (pay per click ads like Google, Yahoo or MSN)
- You print flyers and swap them with others busineses. (link swaping or exchange SEM)
- People start finding you and tell friends (one way links to your site)
- Big posters marketing the brand. (banner ads, pr release)
- the list goes on, blogs, sponsoring, radio, tv, trade fairs